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My name is Marcelo Padoca, and I am Executive Creative Director at The Community.

I'm part of a small leadership team working to turn The Community into a global creative powerhouse while leading accounts like Samsung, Meta, TikTok, and Verizon.

I try to always lead by example, fostering a safe, diverse, and positive environment that lifts people and empowers everyone to take ownership at every step. I've experienced how a nimble creative process — making decisions quickly and confidently — can break traditional molds and move brands to new heights. I also discovered how important it is to keep mental health in check. Indecision and lack of communication can ruin morale, a team's motivation, and a sense of purpose.

I strive every day to create work that people want to engage with. Under my leadership, we often pushed boundaries, continually integrating multi-disciplinary teams.

My goal is to help brands move at the speed of culture. I believe true partnership between brands and agencies can be potentialized with innovative thinking, meticulous craft and smart strategy. This approach has proved successful multiple times.

At The Community, I led the global launch of Samsung Galaxy S22 and Samsung's efforts for the Olympic Games efforts during COVID.I helped bring in clients like Meta, TikTok, Norwegian Cruise Lines,s and more. I also won TC's first-ever Grand Prix in Cannes.

From Copywriter to Executive Creative Director, I had the privilege to collaborate with people and brands I admire in the US, Europe, Asia, and LATAM - in agencies like David & Goliath, Lew'Lara/TBWA, Ogilvy, and McCann.

During my 20-year career, I was included in several prestigious lists and won every shiny object a creative can win multiple times. I’m a true platform-agnostic creative who is comfortable with big risks and who has tried a bit of everything. 

I currently live in Miami with my two young girls, who are already cursed São Paulo Futebol Clube fans.