95% of us believe we need to start being kinder to each other for a world to become a better place. So we decided to celebrate the genuinely kind people out there. We realized that in a world full of unkindness, people who are kind to strangers are considered crazy. So we thought ‘well, then, let’s all be crazy’. These are true stories about the world’s crazy/kind people. Because they’re the ones who make the world a happier place.
"Crazy for Good”, a global integrated campaign designed to encourage acts of kindness around the world.