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I’m a Brazilian-born, U.S. citizen creative leader with over 20 years of global experience across continents, cultures, and creative disciplines—launching campaigns for Tide, Samsung, TikTok, Meta and Converse.
My leadership style is transparent, people-first, and driven by purpose. I create safe environments for talent to thrive, and I believe creativity flourishes where teams feel empowered and seen.
I’m hands-on with AI and emerging tech. I challenge myself to build something new every month—whether it’s a website, an app, or even the copy for this bio — — — —
Fun fact: as a freelance co-ECD, I helped Tide and Marvel win 4 Lions in one shot.
Thanks for stopping by!
CLIENTS
TIDE………………………….. (US)
SAMSUNG……….(GLOBAL)
COCA COLA…….(GLOBAL)
TIKTOK……………………….(US)
META………………………….(US)
PAYPAL………………………(US)
CONVERSE……….(LATAM)
FB………………………………..(US)
INSTAGRAM………………(US)
PFIZER……………………….(US)
VW………………………………(US)
MODELO ESPECIAL…(US)
CORONA……………………(US)
UNILEVER………… (BRAZIL)
VERIZON…………………..(US)
ADIDAS……………..(BRAZIL)
TAKIS……………….(EUROPE)
EXPERIENCE
FREELANCE (2024- present) AKQA, APPLE, SAATCHI NY, LE TRUC, OGILVY UK, UNCOMMON LDN, HAVAS MIA/NY, MCCANN NY, THE COMMUNITY.
Won 3 pitches and 4 Lions, including a Gold Lion in Entertainment. Served as interim ECD/Co-CCO at RepublicaHavas, leading the entire creative department and winning the largest account in the Havas network to date. At Saatchi NY, served as Co-ECD on a blockbuster partnership between two of America’s most iconic brands: Tide and Marvel.
THE COMMUNITY (2019 - 2023) EXECUTIVE CREATIVE DIRECTOR
Led Samsung Mobile globally for 3 years, including the high-stakes Tokyo Olympics campaign launch during COVID. Directed multiple creative teams across Le Pub, Leo Burnett, and Publicis under the network’s “Power of One” banner. Served on The Community’s DEI board. Secured and won major pitches for TikTok, Meta, Norwegian Cruise Line, and Hornitos.
DAVID&GOLLIATH (2017 - 2019) GROUP CREATIVE DIRECTOR
Served as one of the creative leads for Kia Motors America. Architect of D&G’s Innovation Department. Drove new business wins with Child Rescue Coalition and National Parks & Recreation.
THE COMMUNITY (2013 - 2017) CREATIVE DIRECTOR
Won 5 Grands Prix in a single year—from Cannes in France to El Sol in Argentina—driving The Community’s most awarded year in its history. Served as one of the creative leads who pitched and won the Hornitos account. Led Converse projects across Latin America, collaborating with multiple agencies in the region.
LEW’LARA/TBWA (2012 - 2013) ASSOCIATED CREATIVE DIRECTOR
Secured Adidas’s global creative win for the FIFA Confederations Cup, igniting the countdown to the Brazil FIFA World Cup. The result: the brand’s most successful social media campaign in Brazil at launch.
OGILVY BRAZIL (2007 - 2012)
SENIOR COPYWRITER
One of the dreamers who helped crown Ogilvy Brazil as Cannes Agency of the Year. Won the pitch for a global Coca-Cola assignment. Led Unilever’s institutional account in Brazil. Helped secure multiple new business wins, from telecom to automakers.
McCAN BRAZIL (2004 - 2007)
COPYWRITER
Landed five consecutive TV spots for General Motors… as an intern