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My name is Marcelo Padoca, and I am an Executive Creative Director.

I try to always lead by example, fostering a safe, diverse, and positive environment that lifts people and empowers everyone to take ownership at every step. I've experienced how a nimble creative process — making decisions quickly and confidently — can break traditional molds and move brands to new heights. I also discovered how important it is to keep mental health in check. Indecision and lack of communication can ruin morale, a team's motivation, and a sense of purpose.

I strive every day to create work that people want to engage with. Under my leadership, we often pushed boundaries, continually integrating multi-disciplinary teams.

My goal is to help brands move at the speed of culture. I believe true partnership between brands and agencies can be potentialized with innovative thinking, meticulous craft and smart strategy. This approach has proved successful multiple times.

From Copywriter to Executive Creative Director, I had the privilege to collaborate with people and brands I admire in the US, Europe, Asia, and LATAM - in agencies like The Community, David & Goliath, Lew'Lara/TBWA, Ogilvy, and McCann.

During my 20-year career, I was included in several prestigious lists and won every shiny object a creative can win multiple times. I’m a true platform-agnostic creative who is comfortable with big risks and who has tried a bit of everything. 

I currently live in Miami with my two young girls, who are already cursed São Paulo Futebol Clube fans. z