NEVER STOP RIDING

Illustration of a baby face and a bicycle connected by a wire, with text saying "Never Stop Riding" and "The Buenos Aires public bike system now runs 24/7."
A humorous illustration showing a dog's head and a pig's backside on a bike, with the dog biting the pig's tail. The illustration is labeled 'Never Stop Riding' with a subtitle 'The Buenos Aires public bike system now runs 24/7'. The image includes the city logo of Buenos Aires.
Illustration of a bicycle with butterflies on the left and a lightbulb on the right, with the text 'Never Stop Riding' and a note about Buenos Aires' public bike system running 24/7, with the City of Buenos Aires logo in the top right corner.
Illustration of a squirrel with a mechanical body part on a mint green background, with a drawing of a pastry or bread on the right and the text "Nerve Stop Riding" and "The Buenos Aires public bike system now runs 24/7", along with a logo of the City of Buenos Aires in the top right corner.
  • CANNES | D&AD | CLIO | ONE SHOW

  • Item description
A collage of urban outdoor advertisements featuring cartoon animals, including mice and a squirrel, with illustrations of bicycles and light bulbs, displayed on various billboards, posters, and a decorated bicycle in a city park.
…fresh creative approach, challenging and far away from the comfort zone.

— — Pablo Del Campo | Cannes Print Jury President